Who we are, what we do

ArtLynk deals with Art Deco and the modernism that unfolded in the first half of the 20th century, and with the interpretation of the emergence of the modern way of life.

The focus is on urban culture, the transformation of female and male roles, and on how these changes appeared in the art and material culture of the period.

We interpret works of art and individual objects within their historical and social contexts, as imprints of life situations and processes of modernization.

Our Korszaknapló (Period Journal) writings unfold the ways of thinking that shaped people’s everyday lives and visions of the future in the first half of the 20th century.

Most companies support the arts, but very few use them strategically, and even fewer build real business value from them.

The question is not whether art is needed, whether cultural value is necessary for a company, but how deeply we integrate it into our strategy – in order to build brand equity, achieve measurable business results, and fulfil ESG (CSR) objectives.

Alongside numerous sources of inspiration, building in part on Vadim Grigoryan’s classic Art Thinking concept, we have developed the ArtLynk art support model, which helps decision-makers determine where their company stands in this process and in which direction it is worth developing.

Art × Brand × Organizational Innovation. Through art, we help companies create business value.